Every business has a website, but for far too many businesses, they haven’t taken the time to figure out why, beyond a vague feeling of necessity. A web presence is obviously vital for all businesses in 2021, but ensuring that your website is serving a functional and profitable purpose takes work, analysis, and time. Tackling your website’s purpose requires first outlining some basic information about both your business, your customer, and their interactions with your website.

Does your website serve the purpose that you need it to? Are the pages on your website working together to serve a greater function, or are they disjointed, and only joined together by a domain name? Do you know how people are using your website, what is working for them, and what is broken?

If you haven’t answered these questions, then the time and money you’re investing in marketing campaigns, pushing people to your website, isn’t being spent as effectively as possible. Anyone who does reach your website will likely have trouble navigating it, or figuring out what their next steps should be, and this will cost you sales. But don’t worry, there’s plenty you can do to prevent this scenario from becoming your business reality.

We’re going to go through all of these steps, to bring all the pieces of the puzzle together in a way that makes your website a crucial element of your bottom line, rather than a graveyard for leads.

Finding Your Purpose

Websites are more versatile than ever, which provides your business with more functionality and design options than ever. On the flip side, this require your web design team to understand the purpose behind your site.

Let’s walk through an example of the answers to these questions, to determine the web design purpose for Uber.

imac and laptop on a desk

Combining Design, Development, and Content

Once you’ve defined your website’s purpose, it’s time to use it to direct the web design and development processes. This involves bringing together content, design, and development, in order to create a website that is more than the sum of its parts.

First comes content. Content is like the interior of your website’s body, the skeleton, muscles, and veins that give your website the potential to become an unbelievable sales tool. Next comes design. Design is the exterior of the body, the part that attracts viewers and allows your business to express its style. Finally comes development. Development is the spark that brings the body to life, allows its parts to function in harmony, and prevents it from breaking down.

Pieces of the Website Puzzle

Now that we’ve got an idea of how an ideal website is put together in the abstract, let’s start to narrow in on some of the specific components, and how they should function together.

Ready To Execute?

Whether you’re looking for more appealing design visuals, more gripping and informative website content, improved website functionality to serve your customer base, or all of the above, Claudio Design has you covered.